Let’s make an assumption. You have a GREAT song, and you’ve produced it as well as you possibly can. Now, let’s get real!
That baby ain’t going nowhere without GREAT marketing!
There really are millions of great songs out there. The ones that make it big are well-marketed.
Marketing consists of the following points that make up a package in the music industry:
- CONTENT: your GREAT song, well produced.
- IMAGE: who are you? Who created this great musical work?
- PROMOTIONS: understand your audience, let them know what you are doing by communicating with them respectfully, and give them what the want and expect from you.
These are the fundamentals of marketing.
For example, if you see yourself as a star-studded, circus-like entertainment extravaganza, then market yourself as such.
If you are instead, a dark, moody indie artist, your marketing should reflect that.
Whoever you are as an artist, and whatever you do, your marketing must portray that very essence of you!
Consistent, assertive, and entertaining should serve as touchstones of your marketing campaign in the music making industry.
In the music business, it all begins with a song.
But, what is my ‘Inspiration For A Song?’
I have a need. My need is to write songs, and create music!
My inspiration can come from anywhere, anytime.
When that inspiration comes, I use my smartphone, a notepad, or any scrap of paper I can find, or even the skin on my arm, to write down and capture an idea and turn it into a song!
Maybe I am out for a beer, when I am inspired to write a song about a bar-room musician, as in BEERHALL HERO.
I find a song after a fun night at work with a pretty co-worker, and as if by magic, come up with NO COMPROMISE.
A casual outing with a woman friend leads to YOU’RE A WOMAN I CAN SING ABOUT.
My point being, every happening, every circumstance, every moment has a song!
A sunrise or sunset, a walk on the beach at high tide, a traffic jam during rush hour, or even something as simple as a great day at work, all serve to inspire me to fulfill my own personal need to make music!
The ‘Inspiration For A Song” may be different for everyone, every time, but if you have an inspiration for a song, follow your inspiration, and create your own music!